The video above is a repurposed edit of an Instagram livestream I made for our YouTube channel. I released a new remix album with my band, Lorenzo's Music, and wanted to promote it while highlighting the artists involved. I decided to feature a song each week on social accounts and YouTube and conduct Instagram Live interviews with the remixers on Mondays. The interviews allow me to learn about remixing techniques and songwriting, and the videos can be repurposed as reels, YouTube content, and podcast episodes. This promotional strategy is helping me build an audience for the album and make connections with other musicians. I recently released a new album with my band Lorenzo's Music called " Lorenzo's Remixes, Volume 1. " It's a compilation of some of our songs remixed by us and other talented artists I met on our music podcast . This is our first full album release in a while – for the past year, we've been dropping singles one by one. While we love tha...
